The Boardr Am Week: Alex Midler

Red Bull Content Pool

In the 2015 - 2016 season of The Boardr Am series leading up to Skateboard Street amateur at X Games Austin 2016, there were seven stops for skaters to qualify through to X Games. Alex Midler competed at three of those seven stops. And of the 12 skaters that went on to skate at X Games, Alex Midler finished a respectable seventh place.

But that wasn't Midler's first X Games. In fact, he's been skating competitions for almost a decade, and he's only 18 years old. Midler rose up through the Gatorade Free Flow ranks, competed in the Damn Am series and ultimately made it to the coveted Tampa Am semifinals in 2013. Then, in 2015, Midler finished at X Games Austin with a silver medal in Skateboard Street Amateur. Clearly, he knows how to put a run together and knows when to make it count.

More warm ups at this perfect rail 😛 @nikesb #checkmesb 📽 @timcisilino @volcomskate

A video posted by Alex Midler (@alexmidler) on

Midler is also far from camera shy. With recent appearances on The Berrics and on Red Bull's YouTube channel working alongside Tiger Woods' former coach to learn to hit golf balls, Midler is primed to be one of skateboarding's most media-friendly professionals. And because of that, he's got a laundry list of sponsors aiming to push the Alex Midler brand above and beyond skateboarding, including Volcom, Sovrn, Red Bull, Nike GoPro, Spitfire Wheels and Thunder Trucks, with more to follow.

And, because The Boardr is aware of the growing relevancy of social media, they maintain updated lists on social followings of worldwide skaters. Not surprisingly, Rob Dyrdek is in the first spot, followed by Tony Hawk in second and Nyjah Huston in third. Alex Midler is ranked 32nd in the world, in between skate legend Steve Caballero (#31) and Street League pro Tom Asta (#33). No other am in the world has more Instagram followers than Alex Midler (currently at 250k followers).

He's also on a 'text and let's go skate' basis with Lil' Wayne. But that comes with the territory when you hustle to skate as many amateur contests as possible and put in the work to get noticed in skateboarding.

The Best of The Boardr Am 2016 premieres on Mon., Oct. 10 on XGames.com.

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