Rowley for ROXY makes waves

Chance Yeh at Patrick McMullan

From left to right: Gillian Zinser, Kassia Meador, Cynthia Rowley, Randy Hild and Lisa Anderson

Famed fashion designer Cynthia Rowley surfs. No really -- she rips. And now she has teamed up with ROXY to create a line of fun, colorful wearables and accessories for the fashionistas out there. To launch the new surf-inspired line, Rowley for ROXY hosted a party this past Thursday in New York City at the Barneys CO-OP store in SoHo.

Chance Yeh at Patrick McMullan

Rowley for Roxy collection premiering at Barneys CO-OP New York.

The event was packed with surfers and fashion industry notables alike. Rowley herself was in attendance, as were pros like Kassia Meador, legends like Lisa Anderson. Other notables included Katie Lee (formerly Katie Lee Joel), Gillian Zinser, Richard Phillips, Leilani Bishop, Lisa Spellman, Josephine Meckseper, Tracy Feith, Mickey Boardman, Hunter Hill, Norman Reedus (the Boondocks Saints guy), Jarah Mariano, Andrew Saffir, Daniel Benedict and shaper Thomas Meyerhoffer.

In fact, it was a Meyerhoffer board -- on display for the event -- that Rowley claims inspired the color palette for the whole line. And what a line it is; if you thought your closet couldn't get any more 80's inspired, Rowley has made sure that it will. Rowley for Roxyfeatures bright colors, geometric shapes, and fun materials (think that first Body Glove wetsuit you got in 1989). It's a classic throwback to a bright period in surfing, when wetsuits featured neon stripes and bikinis were high cut, really high cut.

Neoprene was abundant at Rowley for ROXY launch, and Meador and Anderson were sporting some unique wearable wetsuit-inspired dresses. The collection features a mix of sportswear, swimsuits and accessories. And if you aren't ready to sport a neoprene pencil skirt this season, you'll be ready for Rowley's cute leather sandals with giant tassels. Rowley and ROXY clearly make a good team.

Chance Yeh at Patrick McMullan

Cynthia Rowley with Thomas Meyerhoffer and his board that lent some inspiration.

It's always interesting when high fashion takes a stab at the surf culture, and Rowley appears to have done so successfully. She's got a real understanding of the surf community and it shows in this collection. Let's hope girls will be sweating in neoprene neon dresses this summer in New York City. With the overwhelmingly positive response at the line's debut, that doesn't seem as far-fetched as it sounds.

Following CO-OP Barneys New York, the collection will launch at Colette in Paris, David Jones in Sydney and Quiksilver in Tokyo, among other locations worldwide. Check out the collection at www.roxy.com

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