Monster Energy Becomes Founding Partner of the X Games League
A Groundbreaking Multi-Year Commitment to Athletes and the future of action sports
X Games has announced a landmark three-year partnership with Monster Energy, establishing Monster as the Official Energy Drink of the X Games and Founding Partner of X Games League (XGL). As one of the most significant deals to date between Monster and X Games, it underscores a shared mission: to put athletes first and create a sustainable future for action sports.
“everything we do at x games starts with the athletes. this partnership ensures that our athletes who define our culture have more opportunity, more security, and more spotlight. monster energy has stood beside these athletes for years, and now, as we launch the x games league, they’re helping us build a platform that gives them year-round careers and global recognition.”
-cherie cohen, chief revenue officer at x games
Monster Energy’s expanded role will fuel prize purses, double down on athlete storytelling, and offer on-site global event activations that elevate the world’s best riders and skaters. The partnership is rooted in core principles of athlete benefits and supporting the transition from a standalone event model to a professional sports league to grow athletes’ brands worldwide.
“for more than a decade, monster energy has backed the athletes who define x games and push progression in action sports. This new partnership builds on that legacy, giving athletes bigger stages, stronger support, and the recognition they deserve. The x games league is the future of action sports, and athletes are the ones leading it.”
-dan mchugh, global cmo of monster energy
As founding athletes of the XGL, Monster Energy’s Nyjah Huston and Ryan Williams shared their excitement about what this moment means for skateboarding, BMX, and the future of action sports.
“Monster energy has supported me and so many skaters for years, not just at x games but throughout our careers. they’ve always been about putting athletes first, and the x games league is going to take that even further. it’s sick to see a format that gives us more opportunities to compete, tell our stories, and connect with fans all season long.
-nyjah huston, xgl founder athlete and legedary monster energy skateboarder
Huston spoke to skateboarding’s global reach, while William’s emphasized what the new model meand for BMX progression.
“Monster energy has always been there for bmx and the athletes driving it forward. they’ve been behind the athletes pushing progression, and now with the x games league, we finally have a platform built around us. it’s huge for bmx, huge for action sports, and i’m proud to be part of it from day one.”
-ryan williams, xgl founder athlete and monster energy bmx freestyle phenom
X Games League launches in 2026 with a multi-stop summer season and expands in 2027 with the addition of the XGL winter season. The league introduces a new layer of competition where each season athletes compete individually and as part of teams, creating new narratives and deeper fan connections. As an X Games League Founding Partner, Monster Energy will be integrated across the summer and winter athlete drafts, digital storytelling, and season-long broadcast programming–all designed to highlight the athletes at the center of the sport.
The X Games League will give action sports athletes added structure, visibility, and earning opportunity. Monster Energy’s support represents the largest step forward in three decades of action sports–one built entirely around the athletes who make it possible.
Learn more about X Games League here.
