Press Release
SONIC Drive-in & X Games Ventura 2024
X Games and SONIC Drive-In Make History with First-Ever Event Presenting Partnership
X Games and SONIC Drive-In Make History with First-Ever Event Presenting Partnership
VENTURA, Calif. May XX, 2024 – After nearly 30 years of world-class action sports events, SONIC® Drive-In, America’s favorite Drive-In, signs on as the first event Presenting Partner of X Games. X Games Ventura 2024 Presented by SONIC is taking place June 27-30 at the Ventura County Fairgrounds.
As the Presenting Partner of X Games Ventura, the partnership underscores the SONIC brand’s unique commitment to creating craveable and fun moments for customers and action sports fans alike. Whether at the drive-in or setting out on summertime adventures, it’s time to live free from monotony and instead choose fun. X Games Ventura 2024 Presented by SONIC will bring together the brands through marketing, branding, signage, content and more.
“Having been synonymous with fun for over 70 years, SONIC's partnership with X Games was a no-brainer. As we continue to challenge our fans to break away from the norm, this collaboration offers us the perfect opportunity to engage with them and showcase the fun we're all about,” said SONIC Chief Marketing Officer Ryan Dickerson.
“SONIC is a perfect partner for X Games Ventura as our brands look to grow our connections with our audience and enhance brand relevance in the action sports and lifestyle space,” said Eric Johnson, CRO, X Games. “X Games offers partners a lot of freedom to be creative and offer their fans a memorable and custom experience at the event.”
"As we look towards the present and future of X Games, SONIC stands as a prime example of the innovative and distinctive partnerships we aspire to create,” said Ashley Robbins, VP of Partnership Sales, X Games. “Our goal is to spotlight our partners' brands, fulfill their goals, and demonstrate how X Games authentically delivers on those promises, while crafting unforgettable experiences and compelling content for our audiences and fans."
Key elements include:
- The first-ever SONIC Park course, exclusively designed and built by X Games to bring to life the SONIC brand essence. Five competitions will be held at the SONIC Park course.
- SONIC Club ‘95, a family-friendly area, will give X Games attendees the first taste of exciting new SONIC flavors. As a first-ever partnership inclusion and design into an X Games hospitality space, the SONIC Club ‘95 is a one-of-a-kind experience.
- Select X Games athletes will visit SONIC Club ‘95 throughout the weekend to hang out and share their favorite SONIC beverages with fans.
- X Games and SONIC will produce exclusive co-branded collectibles which will only be available on-site at X Games.
Sustainable travel to Ventura is offered by Metrolink, with service throughout Southern California, and the Pacific Surfliner, serving San Diego, Orange, Los Angeles, Santa Barbara, and San Luis Obispo counties. Both provide drop-off in Ventura directly at the X Games entrance of the Ventura County Fairgrounds.