Partnerships

X Games Partners

Partners and sponsors of the X Games brand and long running series of events.

X Games Partners and Sponsors

X Games relies on numerous longterm brand partners and individual event sponsors to help drive the global success of our events and athletes. We are thankful beyond words for their support.

If you're interested in partnering with the X Games, please use the link below to get in touch and our team will reach out to you!

INTERESTED IN PARTNERING WITH THE X GAMES?

SONIC

As the Presenting Partner of X Games Ventura, the partnership underscores the SONIC brand’s unique commitment to creating craveable and fun moments for customers and action sports fans alike.

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Monster Energy

Fueling our athletes, musicians, and fans, Monster Energy produces a variety of energy drinks, brewed coffee, hydrating sports drinks, juices, and teas.

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Rivian

Electric adventure meets iconic terrain. Rivian powers a new kind of exploration at X Games—fueling our build-outs, athlete transport, and sustainability efforts with all-electric energy. Together, we’re charging ahead toward a cleaner, more capable future.

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Tech Deck

Tech Deck turns fingerboards into a lifestyle—and now they’re taking it full-size with X Games. From custom courses to collectible collabs, this partnership brings the mini movement to center stage. Whether on two fingers or two feet, it’s all about pushing what’s possible.

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Jarritos

The official drink of Tacos. Celebrating differences and authenticity since 1950. 12 great tasting high quality fruit flavor soft drinks. Each unique flavor is a delicious slice of Jarritos' Mexican Heritage. Now available in 44 countries around the world.

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Pacifico

Cerveza Pacifico Clara is a pilsner-style lager with a crisp, refreshing flavor and a touch of grass-citrus and ocean mist. Pacifico is brewed with high-quality ingredients, including premium two-and-six-row barley, the finest variety of hops and special malts roasted through a unique process.

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Skullcandy

Sound is everything—and Skullcandy brings it loud. From the rider playlist to the podium moment, they’re the official headphones of X Games. With deep roots in snow, skate, and style, this partnership turns up the volume on what it means to live and ride freely.

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805 Beer

Brewed for those who live life their way, 805 Beer makes its X Games debut as the official craft beer of Salt Lake City. With ice-cold pours, laid-back lounges, and athlete-driven moments, they’re bringing California cool to the mountain state—one sip at a time.

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BeatBox

The Official Party Punch of X Games brings the flavor and the vibe. From bold sampling stations to vibrant giveaways, BeatBox fuels the festival atmosphere with every pour—keeping fans refreshed and the energy sky-high.

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No Cap!

Born on the internet and built for bold expression, NO CAP! fuels the voice of a new generation. With custom content, athlete collabs, and a presence that turns heads, they’re helping X Games fans keep it real—online and off.

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U.S. Army

Discipline. Drive. Determination. The U.S. Army shows up with purpose—honoring the flag, celebrating service, and connecting with fans who live life in motion. At X Games, their presence is both powerful and proud.

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Activision

Home to one of the most legendary skate franchises of all time, Activision brings Tony Hawk’s Pro Skater 3+4 to the world of X Games. Together, we celebrate the legacy that helped shape skate culture—bridging pixels and pavement to honor the past, fuel the present, and inspire the next generation of riders.

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On Location

With access to the biggest events around the globe, On Location has redefined the way fans can experience their passion. Don't just attend an event, experience it with On Location.

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Sally Hansen

Sally Hansen Inc. is an American beauty brand, first founded in 1946 by Sally Hansen herself. Since then, the brand has become a household name, famous for its dedication to making innovatively-formulated, affordable beauty products for real women. Beauty that really works.

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Eero

eero blankets your whole home with fast, secure wifi you can count on. The way wifi should be.

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Samsung

Discover the latest in electronic & smart appliance technology with Samsung. Find the next big thing from smartphones & tablets to laptops & tvs & more.

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Cinnamon Toast Crunch

A new partner for X Games Ventura 2024, entitling our BMX Dirt and BMX Dirt Best Trick competitions.

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MobileX

Meet MobileX – the only mobile service as unique as you are. Choose Personalized Access, and our AI-guided data forecaster will build a customized plan for you.

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Thayers

A legacy brand, Thayers natural elixirs have been a fixture in medicine cabinets for generations. We are committed to creating pure & cruelty-free products.

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St Huberts The Stag

Quintessentially Victorian, St Huberts The Stag celebrate the noble creature and its connection to St Huberts. Named in honour of the Patron Saint of the Hunt, St Hubert, who had an epiphany while out hunting after an encounter with a magnificent stag. Made in a Victorian cool climate style, the range comprises of a Victorian Chardonnay and Shiraz, and Yarra Valley Pinot Noir.

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Shady Rays

High quality polarized sunglasses for men and women, featuring lost and broken protection. Free shipping and returns.

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Taiga

Taiga built the world's first electric snowmobile. Today, we are leading the charge to electrify powersports. Silent. Sustainable. Thrilling. That's Taiga.

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OKX Web3

Learn about OKX's Web3 crypto wallet and solutions. View our DeFi offerings and NFT marketplace.

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GoPro

Discover the world's most versatile action cameras + accessories. Possibilities are endless with waterproof, live streaming, stabilizing features + more.

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Visa

Visa helps power the global economy · A network working for everyone · Transforming transactions · Unlocking opportunities · Supporting your business.

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Hot Wheels

We’ve teamed up with legendary skateboarder Tony Hawk to inspire the next generation of skaters. With our fingerboards and playsets, kids can ramp up their skills and reach amazing heights!

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