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X Games News & Press
Recent News & Press
X GAMES EXPANDS PARTNERSHIP NETWORK
X Games is thrilled to announce an expanded partnership lineup, showcasing both new and returning brands that reflect the event’s ongoing momentum ahead of the highly anticipated X Games Aspen 2025, Thursday, January 23 – Saturday, January 25. These partnerships demonstrate how X Games is uniquely positioned to authentically connect and engage with fans. These outstanding brands value those connections and are set to deliver customized content and activations to ensure fans enjoy an unforgettable experience.
New York Times
Was That a 900 or 1080 on the Halfpipe? X Games Can Now Ask A.I. Snowboarding is the latest sport to embrace technology as a judge, at least partly, at this week’s X Games....
Sonic
X Games and Sonic® Drive-In extend partnership ahead of Aspen 2025 event. The new agreement follows the presenting partnership between the brands at X Games Ventura 2024 Presented by SONIC® ...
Sports Business Journal
Connected TV platform Roku is expanding its live sports portfolio, inking a deal with the X Games. The Roku Channel will have the exclusive U.S. streaming rights to X Games Aspen and a slate of other X Games events, beginning in 2025. Roku will also be launching the X Games TV FAST channel and curate a dedicated X Games Zone...
Forbes
In 2019, X Games debuted the knuckle huck discipline for men’s snowboarding—a loosely structured contest in which riders “huck” themselves over the lower knuckle of the big air jump, avoiding the kicker ramp used in the big air competition and finishing in the landing area. Organizers added a men’s skiing iteration to the lineup in 2020...
Forbes
As X Games prepares to welcome spectators back to its summer event for the first time in three years, it is also building its most inclusive competition lineup to date. For the first time since 2010, women’s skateboard vert will appear on the schedule. Additionally, X Games will hold a women’s skateboard best trick competition for the first time ever this summer...
ABC7 Los Angeles
VENTURA, Calif. -- The X Games are coming home to Southern California this summer for an eight-day tour of the Pacific coast. The action sports competition announced Wednesday that it will host events in San Diego, Los Angeles and Ventura from July 16-23. The full slate of summer sports will include skateboarding, BMX and motocross competitions, with more than 150 athletes expected to participate in the tour that'll culminate at the seaside Ventura County Fairgrounds on July 21-23....
KSL.com
VENTURA, Calif. — The X Games are coming home to Southern California for an eight-day tour of the Pacific coast. The action sports competition will host events in San Diego, Los Angeles and Ventura from July 16-23. The full slate of X Games sports will include skateboarding, BMX and motocross competitions. More than 150 athletes are expected to participate in the tour that'll culminate at the Ventura County Fairgrounds and Event Center on July 21-23. Fans will be allowed back at X Games in the U.S. for the first time since the COVID-19 pandemic began...
