X Games and 805 Beer Extend Partnership Through 2026
805 Beer continues its ride with x games across winter and summer events
X Games and 805 Beer have announced the extension of their partnership which includes winter and summer events in 2026, continuing a collaboration built on creativity, authenticity, and a shared respect for those who live life wide open.
From the mountains to the coast, 805 Beer has long stood for the makers, riders, and adventurers who carve their own path. This renewed partnership will expand across broadcast, digital, experiential, and athlete-driven storytelling, bringing the 805 Beer ethos to one of the most iconic stages in global action sports.
The announcement also comes as X Games launches its new global league format, designed to bring the world’s best athletes together across a year-round competition series. The expanded partnership gives 805 Beer a front-row seat to this new chapter in action sports history, continuing to connect with fans and athletes through authentic, culture-driven storytelling.
At the center of it all is 805’s Authenticos roster, a crew of riders, surfers, fighters, and dreamers who embody the spirit of the brand. That includes Tyler Bereman (8-time X Games medalist) and Vicki Golden (4-time medalist), both redefining Moto X with creativity and style; Conner Coffin and Lakey Peterson, world-class professional surfers who bring the same fearless mindset to the ocean; and Lefty Holman, Tabatha Ricci, Ryan McElmon, Tyler McCaul, and Ryan “R-Dog” Howard, who carry the flag across everything from bronc riding to BMX to MMA.
“X Games represents the same spirit that built 805 Beer. Freedom, creativity, and a deep respect for culture. This isn’t just a partnership, it’s cultural alignment. Together, we celebrate those who live with passion, push boundaries, and do what they love. We’ll bring that spirit to life through our athletes, our films, and the places where fans connect with our beer.”
-Dustin Hinz, Chief Marketing Officer of Firestone Walker Brewing Company
Fans can expect a strong 805 Beer presence on-site, from athlete collaborations and storytelling to limited-edition apparel and trade programs designed to bring the X Games energy to 805 Beer’s retail partners.
“X Games and 805 Beer share a mutual respect for authenticity and progression. 805 Beer has become part of the cultural fabric of action sports. Their commitment to storytelling, creativity, and supporting athletes makes them the perfect fit for our global community.”
-Cherie Cohen, Global Chief Revenue Officer of X Games
Brewed on California’s Central Coast, 805 Beer is led by its flagship 805 Blonde Ale, alongside 805 Cerveza, a crisp lager brewed with lime, and 8ZERO5, a non-alcoholic blonde ale crafted for those who want the flavor without the alcohol. Together, they embody the spirit of the brand, a laid-back, high-quality beer brewed for the adventure ahead.
For both brands, this partnership is more than exposure, it’s a statement of shared values. From surf to moto, bull riding to the octagon, 805 and X Games celebrate those who live fast, work hard, and stay true to the path less traveled.
About Firestone Walker Brewing Company
Founded in 1996 by brothers-in-law Adam Firestone and David Walker, Firestone Walker is a family-led, second-generation brewery based on California’s Central Coast. Helmed by Nick Firestone and acclaimed Brewmaster Matt Brynildson, Firestone Walker’s main brewery in Paso Robles produces a robust lineup of award-winning beers including 805, California’s #1 craft beer brand; Mind Haze, a top 5 national hazy IPA; and Cali Squeeze, one of the nation’s fastest-growing fruit beers. The Firestone Walker family also includes iconic beers such as DBA, Union Jack, and Pivo Pils, as well as the storied Vintage Series of barrel-aged strong ales. Firestone Walker operates three locations across California: its main brewery in Paso Robles, the Barrelworks wild ale cellar in Buellton, and The Propagator R&D brewhouse in Venice.
