X Games and Positive Athlete Launch Strategic Alliance

NEW Partnership Promotes recognition for high school action sports athletes nationwide

X Games, the world’s leading action sports brand, and Positive Athlete, a national recognition and development platform for high school student-athletes, today announced a landmark strategic alliance designed to elevate high school action sports athletes through year-round student athlete recognition, powerful storytelling, and long-term development resources.

Where high school recognition systems have historically centered around traditional in-school athletics, this alliance between X Games and Positive Athlete will strategically amplify that pathway within the action sports community, ensuring that more athletes in skiing, snowboarding, skateboarding, BMX, Moto X, and other disciplines are nominated and recognized for the same qualities celebrated across athletics nationwide: leadership, character, service, discipline, teamwork, and mental fortitude.

“Positive Athlete recognizes students for who they are, not just how they perform,” said Matt Amerlan, Director of Workforce Development at Positive Athlete. “Action sports athletes are incredible. These kids are developing the same powerful traits that sport builds everywhere, and they deserve support and resources that help them grow into what’s next.”
“I know firsthand what it takes to be a student-athlete,” said Olympian, and former NFL player, Jeremy Bloom, CEO of X Games. “What’s been missing is recognition. The same discipline, mental toughness, and leadership we celebrate in traditional school sports are being built every day on the slopes and in skateparks. This alliance with Positive Athlete finally gives high school action sports athletes the national spotlight and pathway they deserve—on and off the field.”

Through Positive Athlete, nominated student athletes not only unlock the chance to win awards and scholarships, they gain lifetime access to the Positive Athlete app, which includes leadership certifications, character development resources, profile tools, resume building, education and career exploration opportunities, and more.

Alliance Focus Areas
  • Establishing a National Spotlight: Elevating high school action sports athletes through unprecedented visibility and recognition.
  • Culture & Value Amplification: Amplifying the stories, core values, and unique culture that shape action sports communities.
  • Direct Pathway Creation: Creating clearer, more streamlined nomination pathways so more action sports athletes are seen and celebrated.
  • Future Opportunity Connection: Connecting nominated athletes to resources that support leadership development, higher education, and future career opportunities.
HOW TO NOMINATE

Adults 18 and older can nominate any high school student athlete in grades 9 to 12, boys & girls at www.positiveathlete.org/nominate. Nominations take only a few minutes to complete.