X Club New York

Grit, global influence, and creativity. Welcome to XClub New York. XC NY is one of the four inaugural teams in the X Games League (XGL). The formation of XClubs represent major step forward for action sports hubs around the world, with New York being recognized for its global influence and grit.

Each club uses a regional identity to unify current fans and introduce new fans to action sports competition and X Games athletes. New York, as an icon of culture, sport, and creativity, embodies the diverse energy of the X Games community.

GM | Steve Rodriguez

Steve Rodriguez is a seasoned creative and business leader, entrepreneur, and lifelong skateboarder with deep experience across brand strategy and organizational culture. He founded 5Boro Skateboards, one of New York City’s most influential skate brands, and a respected skatepark designer whose work has impacted 15 parks, including LES Skatepark, Maloof Skatepark, and Astoria Skatepark. Most recently, Rodriguez was a critical part of the team that saved the Brooklyn Banks.

A 33-year New York resident, Rodriguez has been a longtime advocate for free, public skate spaces and community-driven sport infrastructure in New York City.

As General Manager of XC New York, he brings this combined cultural credibility and executive leadership to the X Games League’s evolution—focused on building a high-performance team environment, aligning creative vision with commercial objectives, and activating athletes and communities to position XC New York as a globally resonant, culturally relevant sports property.

In parallel with his work in skateboarding and public policy, Rodriguez serves as Senior Vice President and Head of Creative Talent and Culture at EP+Co, where he has built innovative talent development programs and strengthened cross-disciplinary teams that deliver both creative excellence and measurable business results.