Sacramento, CA

MoonPay X Games League Locks In Powerhouse Roster of Brands for Historic Sacramento Kickoff

Momentum for the inaugural MoonPay X Games League season builds as top companies partner with the legendary action sports brand

 X Games — the world’s premier action sports competition and lifestyle brand — today announced its lineup of brand partners for MoonPay X Games Sacramento 2026, taking place June 26–28 at Cal Expo. The growing roster of new and returning partners spans technology, lifestyle, food and beverage, and entertainment brands, supporting both MoonPay X Games Sacramento 2026 and the broader MoonPay X Games League (XGL). Several partners will bring engaging onsite activations to Sacramento, creating immersive fan experiences throughout the event weekend. 

  
“MoonPay X Games Sacramento 2026 represents a major milestone for X Games as the first event of the all-new league,” said Cherie Cohen, Chief Revenue Officer of X Games. “The support from our incredible partners — from league sponsors to brands creating unique activations for fans in Sacramento — is helping bring this vision to life. Together, we’re building a global platform that pushes action sports culture forward and delivers unforgettable experiences for athletes and fans alike.” 

Title Sponsor: 
  • MoonPay  – MoonPay is making history as the inaugural “Title Sponsor of the X Games League”. For summer 2026, MoonPay will also take exclusive ownership of the Men’s and Women’s Skateboard Vert ramp, bridging the gap between action sports and tech by engaging fans and athletes in the future of crypto. 
MoonPay X Games League Founding Partners: 
  • Monster Energy – “Founding XGL Partner” will title Skateboard Street and level up its fan experience with live DJs, premium hospitality, and first tastes of the new Monster Ultra Red, White & Blue Razz and Juice Monster Strawberry Lemonade.  
  • Stake –“Global Sports Betting Partner of XGL” offering live odds and games to global fans. 
Returning Partners: 
  • Google Cloud –  “The Official Cloud & AI Partner” is bringing AI innovation and data insights into the live broadcast experience. 
  • Amazon – Returning as the exclusive “Online Retail Partner”, featuring an assortment of apparel, accessories, and fitness items in the official X Games brand store. 
  • High Noon – “Official Ready-to-Drink Partner”; elevating the event’s atmosphere with their signature “Sun Club” experience and a diverse selection of flavors. 
  • 805 Beer – “Official Craft Beer Partner”; fans can expect athlete collaborations, storytelling and limited-edition apparel. 
  • U.S. Army – The “Official Armed Forces” expands their partnership with X Games in Sacramento and showcasing soldiers and their passion for action sports. 
  • Pacifico Beer – Building on their long legacy with X Games, as the “Official Cerveza” will celebrate the inaugural summer season. 
  • Kraken Rum – “Official Rum Partner”; keeping the drinks flowing and dropping exclusive, custom skate decks. 
  • No Cap! Soda Pop – This next-gen better for you soda pop will be sampling a must-have exclusive collab can. 
New Partners: 
  • MetaMask – “Official Crypto Wallet of the MoonPay X Games Sacramento” 
  • Bobcat – “Official Equipment Provider Partner”; owning the dirt and utilizing their equipment to build the Moto and BMX courses. 
  • Sambazon – “Official Açaí of XC São Paulo and X Games”, keeping athletes and fans fueled with the delicious powers of açaí. 
  • Chaser Water – “An Official Hydration Partner” of X Games Sacramento 
  • Roposa Coffee – introduces all NEW Nitro Dark Roast in collaboration with MoonPay 
Expanded Fan and Family Experience X Fest: 

Beyond the elite team and individual action sports competitions, X Games fans in Sacramento will also have a chance to enjoy: 

  • Taxi Garage Drift Karts powered by JBL Speakers 
  • Acon Freestyle Trampoline Zone 
  • Habit Burger Mini Skate Vert Course 
  • Wake Jam featuring pro wake skaters and pro wakeboarders 
  • Jet ski stunt show by JetEFX 
  • Lowrider car show by Sacramento LowRider Commission 
  • Exotic and offroad car exhibit by Velocity 
  • Raposa Coffee’s NEW Nitro Dark Roast in collaboration with MoonPay 
  • Other partners include:  Out There, Devin Eyewear, and Beach Hut Deli 
Broadcast & Media Partners: 
  • ABC / ESPN / ESPN APP – Over 13 hours of live coverage, including SportsCenter segments and in-depth storytelling beginning Friday, June 26 
  • Roku – U.S. streaming partner airing every competition live on The Roku Sports Channel and on demand on X Games TV fast channel 
  • KICK  – Streaming live on kick.com for global audiences 
  • DAZN – Streaming live on kick.com for global audiences 
  • iHeart Media – Promoting X Games across radio and streaming stations 
  • Bonneville Media – Promoting X Games across radio and streaming stations 

Additional partners include: Liquid Force, Slingshot, DUP, Raposa Coffee, Out There, Chaser Water as the Official Hydration partner of MoonPay X Games Sacramento 2026, Beach Hut Deli, Coaqua Coconut Water, Deven Eyewear, ExposureSkate, Mirra Legacy Foundation, and the X Games Operation Shred Program which works with nonprofit organizations to invite first responders, military and their families to experience X Games.   

X Games in the Sacramento Community: 

To continue to build excitement of X Games in the Sacramento community, X Games has additionally partnered with community-based non-profit organizations to empower youth through action sports and host groups onsite. 

  • Skate MD – X Games is hosting a group of children from SkateMD for a “Mini Vert Practice Session” in partnership with ExposureSkate and food and beverage provided by Habit Burger. 
  • PopOut Nine 16 – Local non-profit that aims to provide a platform for all ages to express themselves through skateboarding, art, music, and entrepreneurship 
  • Project Lifelong – Non-profit youth development organization that empowers youth through skateboarding and outdoor adventure 
  • Sacramento Children’s Home – Oldest children’s residential home in the region, providing services to at-risk youth 

MoonPay X Games Sacramento 2026 will showcase nearly 100 of the world’s top Skateboard, BMX and Moto X athletes competing across 18 medal events at Cal Expo, delivering one of the most anticipated action sports events in years. Fans can expect huge tricks, heated rivalries and unforgettable moments as the new team-based MoonPay X Games League makes its historic debut, in addition to major live music performances from Kaskade, Mustard, and Subtronics. 
   
For more details about MoonPay X Games Sacramento 2026, including the full competition schedule, music lineup, information on competing athletes, ticketing details and more, head to www.xgames.com. 
 
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