MoonPay X Games League Names TOGETHXR as an Official Media Partner to Amplify the Next Generation of Action Sports Stars
Partnership will have the opportunity to create premium athlete storytelling, original content and fan engagement initiatives around the world’s first year-round, team-based, co-ed action sports league
LOS ANGELES (Sept. 29, 2026) — MoonPay X Games League (XGL), the world’s first year-round, team-based, co-ed league in action sports, today announced TOGETHXR – the fastest-growing and most engaging women’s sports media company – as an official media partner. TOGETHXR and XGL will have the opportunity to create a slate of athlete-forward premium content, including original features, behind-the-scenes access, documentary-style storytelling, event coverage and social content designed to showcase the personalities, journeys and competitive spirit of action sports’ most dynamic athletes.
TOGETHXR and XGL are committed to elevating female athletes, building fandom and creating deeper connections among athletes, fans, culture and community. Through the partnership, TOGETHXR will help introduce XGL’s female snowboard, ski, skateboard and BMX athletes and teams to new audiences around the world.
The partnership will unite XGL’s innovative competition model and world-class athletes with TOGETHXR’s storytelling engine and highly engaged audience. The organizations will develop, produce and distribute content across digital, social and emerging media platforms, bringing fans closer to the athletes, rivalries and defining moments that will shape the league.
The partnership is uniquely positioned to capitalize on XGL’s unique competition model. Launched in 2026, XGL introduces a groundbreaking new format to action sports, featuring eight Clubs that combine geographic identity with global athletic talent. With athletes competing throughout a structured season, the league creates opportunities for season-long storytelling, deeper athlete-fan engagement and greater visibility for the stars shaping the future of action sports.
As audiences increasingly seek deeper connections with athletes and the stories behind competition, XGL and TOGETHXR share a vision for building a modern sports property powered by authentic storytelling, personality-driven content and year-round fan engagement.
“At TOGETHXR, we believe the athletes shaping the future of sports deserve storytelling that matches their impact, and XGL is creating an entirely new stage for those stories to unfold,” said Bailey Williamson, SVP of Partnerships at TOGETHXR. “The league’s innovative format creates the kind of athlete journeys, rivalries and defining moments that fuel lasting fandom. We’re excited to help bring those stories to life, build deeper connections between athletes and fans, and introduce new audiences to the talent redefining the future of action sports.”
“TOGETHXR has built an incredible platform by putting female athletes, culture, and authentic storytelling at the center of everything they do, which makes them a natural partner for the X Games League,” said Annie Lokesh, EVP, League Operations and Strategy at X Games. “Women have always played a defining role in the X Games, and this partnership gives the women of the MoonPay X Games League an opportunity to elevate their stories and reach new audiences. We’re excited to work together to create content that extends well beyond competition and helps shape the next generation of women’s sports.”
TOGETHXR has become one of the most influential voices in sports media, using premium storytelling and community-driven content to turn athletes into cultural conversations. By combining world-class competition with athlete-driven storytelling, the partnership will create deeper connections between athletes and fans while helping shape XGL into the premier league and cultural platform for the next generation of action sports stars.
About TOGETHXR
TOGETHXR is the fastest-growing, most popular, and most engaging women’s sports brand. The trailblazing media and commerce company has generated more than eight figures in revenue from its trademarked slogan and product line, which boldly state an undeniable truth: “Everyone Watches Women’s Sports.” Co-founded by sports media veteran Jessica Robertson alongside four of the world’s greatest professional athletes — Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird — TOGETHXR focuses on rich storytelling rooted in lifestyle and youth culture. TOGETHXR’s in-house production studio has developed a slate of premium scripted and unscripted content streaming on platforms including Amazon Prime and FuboTV.
For more information on TOGETHXR, visit www.togethxr.com.
About MoonPay X Games League
Launched in 2026, the MoonPay X Games League (XGL) brings an exciting new extension to the iconic X Games brand as the world’s first year-round, team-based, co-ed league in action sports. The league features eight Clubs, consisting of four winter X Games Clubs and four summer X Games Clubs, that fuse geographic identity with global athletic talent as they compete.
For the first time in X Games history, athletes compete in a structured season and team-based format, allowing for season-long storylines and deeper athlete-fan engagement across broadcast, streaming, live events and digital platforms. This represents a fundamental shift in the world of action sports as XGL aims to build stronger global presence and regional connections for athletes, teams, fans and sponsors. The formation of XGL greatly expands compensation opportunities for athletes beyond existing prize purses, with additional earning potential as part of the league’s team model.
For more information on XGL, visit www.xgames.com.
