MoonPay X Games League Partners With Heavyweight Roster of Brands for its First Ever Championship in New Orleans, July 24-26
From global brands to local companies, the inaugural MoonPay X Games League Championship will showcase partnerships across a variety of categories
NEW ORLEANS (July 21, 2026) – X Games, the world’s premier action sports competition and lifestyle brand, today announced its lineup of brand partners for the inaugural MoonPay X Games 2026 Championship in New Orleans, taking place July 24-26 at Caesars Superdome. The growing roster of new and returning partners spans technology, lifestyle, food and beverage, and entertainment brands, supporting both MoonPay X Games New Orleans 2026 and the broader MoonPay X Games League (XGL). Several partners will bring engaging onsite activations to The Big Easy, creating immersive fan experiences throughout the event weekend.
“MoonPay X Games New Orleans 2026 represents a major milestone for X Games as the Championship event of the all-new league,” said Cherie Cohen, Chief Revenue Officer of X Games. “The support from our incredible partners is helping bring this vision to life. Together, we’re building a global platform that pushes action sports culture forward and delivers unforgettable experiences for athletes and fans alike.”
Title Sponsor:
- MoonPay – MoonPay is making history as the inaugural “Title Sponsor of the X Games League.” For summer 2026, MoonPay will also take exclusive ownership of the Men’s and Women’s Skateboard Vert ramp, bridging the gap between action sports and tech by engaging fans and athletes in the future of crypto.
MoonPay X Games League Founding Partners:
- Monster Energy – “Founding XGL Partner” will title Skateboard Street and level up its fan experience with live DJs, premium hospitality, and first tastes of the new Monster Ultra Red, White & Blue Razz and Juice Monster Strawberry Lemonade.
- Stake – “Global Sports Betting Partner of XGL” offering live odds and games to global fans.
Returning Partners:
- Ledger – The “Official Crypto Wallet of the MoonPay X Games New Orleans”
- Google Cloud – “The Official Cloud & AI Partner” is bringing AI innovation and data insights into the live broadcast experience.
- Amazon – Returning as the exclusive “Online Retail Partner,” featuring an assortment of apparel, accessories, and fitness items in the official X Games brand store.
- High Noon – “Official Ready-to-Drink Partner,” elevating the event’s atmosphere with their signature “Sun Club” experience and a diverse selection of flavors.
- Kraken Rum – “Official Rum Partner,” keeping the drinks flowing and dropping exclusive, custom skate decks for purchase.
- Bobcat – “Official Equipment Provider Partner,” owning the dirt and utilizing their equipment to build the Moto and BMX courses.
- NO CAP! Soda Pop – This next-gen better for you soda pop will be sampling a must-have exclusive collab can.
- GLD – “Exclusive Medal Partner,” designing the X Games medals and championship trophy.
- Sambazon – “Official Açaí of XC São Paulo and X Games,” keeping athletes and fans fueled with the delicious powers of açaí.
- Chaser Water – “An Official Hydration Partner” of X Games New Orleans.
New Partners:
- EA skate. – For a limited-time from July 21 to August 25, 2026, skate.’s Season 4 mid-season update is bringing X Games into San Vansterdam, with Open Access for all players. The Stadium has been redesigned based on the MoonPay X Games League Championship course in New Orleans, featuring a competition vert ramp, street park, and bowl section, plus 10 X Games Challenges, X Games Spot Battles, and exclusive X Games-themed rewards and gear.
- OSSIO – OSSIO has reimagined orthopedic fixation with OSSIOfiber, an all-natural, metal-free bone regeneration technology. Now an Official Partner of X Games, OSSIO will bring that technology to the action sports community through an in-person, direct-to-patient activation at the Superdome.
- New M&M’S® and Skittles® Pop’d – This candy giant will be out sampling and promoting their all new product. Crunch into something fun.
Expanded Fan and Family Experience at X Fest:
Beyond the elite team and individual action sports competitions, X Games fans in New Orleans will also have a chance to enjoy:
- Taxi Garage Drift Karts powered by JBL Speakers
- Mini Skate Vert Course
- Skimboard Pool
- Lowrider Car Show
- Alligator Handler
- Mini Moto Course
- New Orleans Brass Bands
- Performances by Mardi Gras Indians
Broadcast & Media Partners:
- ABC / ESPN / ESPN APP – Over 13 hours of live coverage, including SportsCenter segments and in-depth storytelling beginning Friday, July 24.
- Roku Sports Channel – U.S. streaming partner airing every competition live on The Roku Sports Channel and on-demand on X Games TV fast channel
- KICK – Streaming live on kick.com for global audiences
- iHeart Media – Promoting X Games across radio and streaming stations
X Games in the New Orleans Community:
To continue to build excitement of X Games in the New Orleans community, X Games has partnered with the Greater New Orleans Sports Foundation (GNOSF) and community-based non-profit organizations to empower youth through action sports and thank our first responder and military communities through ticket donations and behind the scenes experiences.
- Parasite Skatepark Community Partnership – In partnership with the GNOSF and Transitional Spaces, X Games has named Parasite Skatepark as its Community Partner of the New Orleans event. X Games will host youth skaters from Parasite Skatepark programs for behind the scenes experiences. X Games will also showcase Parasite Skatepark and Transitional Spaces in The X Fest with additional surprises planned throughout the X Games.
- Youth Empowerment Project (YEP) – X Games and California Skate Works will host participants in the YEP Bike Works program that teaches youth how to repair bikes for employment readiness skills. The group will learn about the design and build out phases for X Games courses with behind the scenes access and athlete meet-ups.
- Son of a Saint – Participants and mentors will be hosted by X Games for a special behind-the-scenes experience.
- USO of Louisiana – X Games the Operation Shred program will host military families from the Louisiana area for a behind the scenes experience at X Games as part of its Operation Shred program.
- The Blood Center – Blood donors at any of the Blood Center’s locations are provided a pair of tickets to X Games New Orleans.
- X Games in the Community Ticketing Initiative – Expanding access to X Games across Louisiana by donating tickets to non-profit organizations supporting youth action sports, first responders and military communities, including: 1Up Bike Life, Gretna BMX Raceway, Boys and Girls Club of Louisiana, Special Olympics, Second Harvest Food Bank, Crescent City Crushers, Dirt Ops Veterans Group, USO of Louisiana, Blue Star Families, Youth Force NOLA, USA Skateboarding, and many more.
The MoonPay X Games New Orleans 2026 Championship will showcase nearly 100 of the world’s top Skateboard, BMX and Moto X athletes competing across 20 events at the Caesars Superdome, closing out the inaugural MoonPay X Games League Summer Season. Fans can expect huge tricks, heated rivalries and unforgettable moments as the new team-based MoonPay X Games League concludes its historic debut season, in addition to major live music performances from Metro Boomin and J.I.D on Friday July 24, and Subtronics and BUNT on Saturday, July 25 at the Smoothie King Center. The X Fest festival village will showcase a celebration of action sports and entertainment in Champions Plaza.
For more details about MoonPay X Games New Orleans 2026, including the full competition schedule, music lineup, information on competing athletes, ticketing details and more, head to xgames.com.
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About X Games
X Games is the leading action sports brand globally, showcasing the world’s best athletes across skateboarding, BMX, skiing, snowboarding, and Moto X. Through world-class competitions, innovative media, and immersive fan experiences, X Games reaches millions of fans annually across broadcast, streaming, digital, and live events worldwide.
For more information, visit xgames.com or follow X Games on TikTok ,X, Instagram, or Facebook.
About MoonPay X Games League (XGL)
Launched in 2026, the MoonPay X Games League (XGL) brings an exciting new extension to the iconic X Games brand as the world’s first year-round, team-based, co-ed league in action sports. The league features eight Clubs (four winter X Games Clubs and four summer X Games Clubs) that fuse geographic identity with global athletic talent as they compete.
For the first time in X Games history, athletes compete in a structured season and team-based format, allowing for season-long storylines and deeper athlete-fan engagement across broadcast, streaming, live events, and digital platforms. This represents a fundamental shift in the world of action sports as XGL aims to build stronger global presence and regional connections for athletes, teams, fans, and sponsors. The formation of XGL greatly expands compensation opportunities for athletes beyond existing prize purses, with additional earning potential as part of the league’s team model.
To learn more, visit xgames.com/xgl or follow X Games on Instagram, X, Facebook, YouTube, TikTok, and LinkedIn.
About MSP Sports Capital
X Games is a portfolio company of MSP Sports Capital, a global private equity firm that invests in teams, leagues, and other businesses in the sports ecosystem. The firm pursues influential positions in mature sports companies and focuses on creating value and driving differentiated returns. MSP Sports Capital was founded by veteran investor-operators, Jeff Moorad and Jahm Najafi, whose expertise span the world’s largest sports leagues, including MLB, NBA, NFL, F1, and European football.
For more information, please visit mspsportscapital.com.
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