SAMBAZON® Named Official Açaí Partner of X Games Club São Paulo
The pioneering Brazilian açaí brand joins XC SP, led by Bob Burnquist, as the Official Açaí Partner for the 2026 MoonPay X Games League summer season
X Games Club São Paulo has announced SAMBAZON® as the Official Açaí Partner of the club for the 2026 summer season of the MoonPay X Games League. The announcement marks two milestones: it’s XC SP’s first commercial partnership and the first club partnership in the X Games League since its launch in June, establishing SAMBAZON® as a founding partner of the XGL.
SAMBAZON® has built its identity around açaí, the Amazonian fruit that has been a natural source of energy in Brazil for generations. XC São Paulo was built with the same authenticity, rooted in São Paulo’s street culture and driven by a passion for progression. Together, the two brands are connected by a shared foundation, one shaped by authentic origins and a commitment to staying true to them.
SAMBAZON® has already brought its activation to life at X Fest in Sacramento and Chiba, the first two stops of the 2026 MoonPay X Games League summer season, serving as XC São Paulo‘s fuel and treating athletes to açaí sampling in the lounge and VIP spaces. Fans at both stops joined interactive games and entered to win exclusive prizes, bringing SAMBAZON’s story directly to the stands. The brand will close out the season in New Orleans, marking its third and final activation of the summer.
“SAMBAZON® is the ideal partner for this club. Açaí is Brazil shared with the world, and that’s exactly what this team is, riders from everywhere carrying São Paulo’s energy. Starting our first season with a brand this connected to who we are sets the tone for everything we’re building,” said Bob Burnquist, General Manager of X Games Club São Paulo.
“SAMBAZON and the X Games grew up in the same culture. We didn’t discover Açaí in a lab, we found it in Brazil, in the hands of surfers, skaters and athletes who used it as a fuel long before the world caught on. SAMBAZON has always proven that fueling athletes and protecting the Amazon are the same mission. Standing with X Games Club São Paulo in its first season as a founding partner, with a legend like Bob Burnquist leading the club, is exactly where SAMBAZON belongs,” added Ryan Black, SAMBAZON CEO and Co-founder.
The club also reinforces its presence at each XGL stop with signature boards, merchandise, and collectible XC SP items, connecting the club’s badge and team identity to SAMBAZON’s space at every event. The partnership also includes a co-branded content series captured across all three stops: Sacramento, Chiba, and New Orleans.
About X Games Club São Paulo
X Games Club São Paulo (XC São Paulo) is one of four inaugural clubs in the MoonPay X Games League, representing São Paulo and the city’s skate and BMX culture. The club competes in the league’s global stops and is led by General Manager Bob Burnquist, a 30-time X Games medalist. More information at xgamesclubsp.elentir.app.
As part of the league’s global expansion, X Games announced the sale of XC São Paulo to Summit Ventures, a UAE-based investment group led by entrepreneur Ali El Ali. The transaction marks another step in building the new global action sports league and establishes a partnership with Brazilian skateboarder Bob Burnquist, who remains General Manager of the club.
About SAMBAZON®
Founded in 2000, SAMBAZON®, an acronym for Sustainable Management of the Brazilian Amazon, was the first company to introduce “Certified Açaí” to the world, supplying Organic and Fair Trade certified Açaí products such as Smoothie Packs, Ready-to-Top Açaí Bowls, Juice, and Energy drinks from a proprietary supply chain, and pioneering transparency from the “Palm of the tree to the Palm of your Hand.”
SAMBAZON‘s Palm to Palm model rests on three pillars: pioneering açaí traceability through direct partnerships with more than 4,007 harvesting families, safeguarding the Amazon and its biodiversity across more than 117,000 acres of Fair Trade certified harvest area, and striving for a light footprint across its operations, with 99% renewable energy across its U.S. and Brazil facilities.
SAMBAZON® Açaí Bowls retail concepts are available for licensing, transforming quick-serve restaurants for various segments such as Universities, Healthcare, Stadiums, Airports and Neighborhoods.
To learn more about SAMBAZON, visit www.sambazon.com or follow @sambazon on Instagram. For any press inquiries, please email us at pr@sambazon.com
About X Games
X Games is the leading action sports brand globally, showcasing the world’s best athletes across skateboarding, BMX, skiing, snowboarding, and Moto X. Through world-class competitions, innovative media, and immersive fan experiences, X Games reaches millions of fans annually across broadcast, streaming, digital, and live events worldwide. For more information, visit xgames.com or follow X Games on TikTok, X, Instagram, or Facebook.
About MoonPay X Games League (XGL)
Launched in 2026, the MoonPay X Games League (XGL) brings an exciting new extension to the iconic X Games brand as the world’s first year-round, team-based, co-ed league in action sports. The league features eight Clubs (four winter X Games Clubs and four summer X Games Clubs) that fuse geographic identity with global athletic talent as they compete.
